On Haters and Trolls on The Internet

I consider myself lucky that during my 5 years of blogging, 2 years YouTubing, and several other years Instagramming, I don’t receive that much trolling and hate messages. Weird, isn’t it? To consider yourself lucky to not receive that many nasty, personal comments whilst doing your job. Imagine going in to a regular office job and receiving the kind of awful messages that get thrown around at influencers? It’d never happen – HR would be having very stern words with Brenda from accounts for all those catty comments and post-its with obscenities written in a red sharpie that were left on your desk after you’d finished work last Friday.

This post is probably a stupid idea. Because I know haters on the internet thrive on attention. If you’ve ever sent hate my way you might be doing a happy dance that I’m acknowledging it, and of course there’s a very good chance it might incite a little more my way. But, whatever, because more and more recently I’ve seen people discussing hate on the internet, their experiences being trolled, and I’ve seen women at the top of their A-game in the influencer world dealing with torrents of abuse. I have friends wanting to make a career step into YouTube, but are scared to do so because commenters are notoriously known for being so quick to critique and claw you. And the more I’ve seen myself grow, the more shit has come flinging my way.

The truth is though, it makes no fucking sense to me. What the fuck is the point? It makes my blood boil knowing someone is tapping away, spewing hateful bile into someones comments section that could well and truly ruin someones day. It’s actually expected now – it’s the norm to receive hate. But why? Why has it become so expected? So normalised? Yes, the internet has become a forum for open discussion, free speech, and all of the rest, but it’s also become a cesspool of bullshit and bile too. It wouldn’t be normal for someone to come up to you in the street and say it right to your face, so why has it become so common practice online?

Perhaps it’s just super easy to mistake sharing oneself on the internet – like influencers do – as pure vanity, self-obsession and narcissism, making it easier to be horrible. If someone’s already confident or arrogant enough to ceaselessly overshare their #ootd’s then surely they could do with being knocked down a few pegs? Surely they’re confident enough to take a few bullets of bad comments?

But more often than not it’s far from the case. Influencers in general (and quite oddly) happen to be the most strangely self-conscious people that I know. When you’re constantly sharing yourself on the internet, you’re hyper aware of yourself and potential backlash. Plus, we’re living in this social media bubble where everyone’s lives are seemingly so perfect, it already feels hard enough. So receiving these additional comments just add so many more cracks to the veneer.

As I’ve said, I’ve been lucky enough to only have a few shitty comments, and I go through phases of being able to brush it off easily, and then on the polar opposite end of the scale, there’s been days when I’ve received a hateful comment on YouTube that’s made me feel so sad, self-conscious, worthless, and paranoid, that I cancelled all of the exciting plans I’d had for that day and I stayed in bed instead. It hurts. It cuts you and it makes you question yourself. I know not everybody is going to like you, but we’re not used to having somebody come up to us and tell us face-to-face why they don’t like us IRL, so having it written there in plain sight can definitely make uncomfortable reading.

What frustrates me so is how we’re expected to ignore and rise above it, when all I want to do is clap back. “Don’t add fuel to the fire! They want a reaction!” everyone always says. And of course, they are absolutely right. Skirting over the issue and ignoring the haters is the best way to deal with it, but it doesn’t mean I don’t want to have to stand up for myself and defend myself. And those times that we do stick up for ourselves, if we choose to, we’re still expected to be super nice and sweet about it when the truth is half of the time we just want to say “fuck you!” The perfect example is the wonderful Em Sheldon, who responded to some douchey comment about her pose in an Instagram photo with such sweetness, it was as though she put a gun to the trolls head and shot out flowers and rainbows back at them instead of bullets. Lesson in decorum learnt – that girl has the patience and serenity of a nun!

The hilarious thing is most of the time we’re just talking about clothes, or applying makeup, or sharing bits from our lives. It’s not like we’re doing 20 minute videos on why we support Donald Trump or something! How offensive can we really be? I literally want to tell you about my new dress, ok?

I love that I get to do this for a living, but I hate the hate that it opens me up to. I can’t help think about the long and short-term mental effects it can have on people in this industry. We’re told to brush it off – the whole “they’re just jealous” thing – but the truth is I will never ever ever be able to understand the mentality behind people that choose to write nasty things about people, directly to them, on the internet. Most days I believe that I’ve landed my dream job, by blogging full-time, but then when the nastiness comes seeping in, it poisons and tarnishes the hard work and effort I put into what I do, and quite frankly, it’s the only thing that makes me think “I can’t do this” and want to quit.

This line of work is an emotional rollercoaster. The highs are the highest – last week the team at LIKEtoknow.it whisked me away to a 5* resort in the Austrian Alps where we were taken on helicopter rides, gifted Temperley London dresses, and there was a sauna in my suite. I could have cried for feeling so damn #blessed that I get these opportunities and it makes it seem like the long nights, early mornings shooting in subzero temperatures to *get the shot*, and nasty hateful comments are all worth it. But then, the lows are also the lowest – professionally – that I’ve felt. And when you read those horrible comments about yourself, of course it sticks, and you begin to question whether the perks are worth the emotional turmoil of it all.

But of course, that’s kind of what they want, no? I did a little research into why haters hate so openly – and this confessional piece really shed some light on the situation. Trolls and haters do it because they’re bored. Because they want attention. Or because they’re unhappy with their own lives. And in fairness, we all know it, don’t we? It’s just sometimes a little hard to remember it when we’re reading about how fat our ankles are etc (actual lol at that)

What really worries me, however, is the generations below us. I’ve written about how I was bullied when I was in school – but at least that could be escaped. When you came home from school everyday, you’d leave the bullies behind. But children these days are growing up with internet access where they can constantly be targeted. I’m in my twenties and these comments make me feel miserable – so how must an insecure 13 year old be affected? It’s heartbreaking.

But there is lightness in all of the misery and darkness. As I see more and more people open up and talk about the hate they get online, and how awful it makes them feel, I’m seeing more and more obvious love on the internet. You just need to look at influencers comments on each others images to see the incredible girl-gang sense of support.


It’s all so damn dramatic, but these absolute outbursts of appreciation on the internet for each other are so very, very appreciated against all of the hate. I just wish that the good comments left as much of a lasting impression as the bad ones.

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  1. Sophie, this is incredible!! So well written and really makes you think. I really cannot stand the trolls, and just don't understand why people do it, and who even has the time to? Really gets you thinking when you related it to the office, no one would ever get away with it like that! So sad that so many people are recieving this kind of hate, and I'm definitely the kind of person who loves leaving ott positive comments that I really mean, so that people feel like their work is appreciated, as trolls are popping up everywhere now 🙁 I also LOVE how Em replies to trolls, she nails it everytime!! I am also concerned for the younger generation, I have a 10 year old sister who is desperate to have Instagram, as her friends have it – but when a massive fight kicked off in her class about it, she was so glad she wasnt involved!! Cant believe this is happening at 10?!?! So sad!! I love your work girl, keep going! xxx

  2. I think you hit the nail on the head why people troll people they don't know: they are bored, lonely, frustrated in their own lives, jealous of the opportunities other people have (without understanding the work they put in to get them) or maybe even frustrated they aren't getting the same opportunities. It's not nice to read nasty comments about yourself and I know while they fester it's always better not to engage and move on, give them zero times and zero fucks because that's what these faceless people deserve. It's sadly the way the world seems to work – if someone is put on a pedestal (celebrity) or puts themselves out there, people see it as their right to try and knock them back down. Sad really, and yes, as a mum to a toddler I do worry what it means for him growing up. The world is filled with much more vitriol now than when I was growing up.
    Keep on doing what you're doing.