If there’s one message I always have sliding into my DM’s on Instagram, it’s: do a tutorial on the makeup in your Insta story! It’s not that I’m ever doing anything special or different. Quite the opposite, actually, as I have one signature go-to makeup look that I’ll usually play by. A smokey day-to-night eye with a little feline flick, finished with a neutral matte lip. It’s a little grungy, so don’t be afraid to get smudgy with the eyeshadow! And it’s still light enough to get away with by day in the office without scaring your boss, yet it’ll still hold its own in the bar after hours.
Using W7 cosmetics’ amazing collection, I’ve recreated this subtle grunge-meets-glam look that you’ll always see me sporting. W7’s products are insanely affordable dupes, with purse-friendly brushes, more shades and finishes of lipstick that I’ve seen on any beauty counter before (at around £5 too!) and you could try a different eye look every day for a year with their collection of shadow palette dupes. So let’s dive right in!
Et Voila! The cat is officially out of the W7 bag on how I achieve my favourite, go-to beauty look. Here’s the full comprehensive list of all the products I’ve used for this look. If you’re looking for high-end products with purse-friendly prices, you’ll be sure to get way more for your money with W7’s products.