My Signature Day-To-Night Smokey Eye Tutorial

If there’s one message I always have sliding into my DM’s on Instagram, it’s: do a tutorial on the makeup in your Insta story! It’s not that I’m ever doing anything special or different. Quite the opposite, actually, as I have one signature go-to makeup look that I’ll usually play by. A smokey day-to-night eye with a little feline flick, finished with a neutral matte lip. It’s a little grungy, so don’t be afraid to get smudgy with the eyeshadow! And it’s still light enough to get away with by day in the office without scaring your boss, yet it’ll still hold its own in the bar after hours.

Using W7 cosmetics’ amazing collection, I’ve recreated this subtle grunge-meets-glam look that you’ll always see me sporting. W7’s products are insanely affordable dupes, with purse-friendly brushes, more shades and finishes of lipstick that I’ve seen on any beauty counter before (at around £5 too!) and you could try a different eye look every day for a year with their collection of shadow palette dupes. So let’s dive right in! 

The eyes are my favourite part of the face, so I always like to play up to it with great shadow. W7 has the widest range of palette dupes I have ever seen – you’ll never be out of shades to choose from! I usually opt for taupey matte shadows, so the Might Mattes palette is the perfect option to play around with. I just picked a light-medium shade for my eyelids, and chose a darker one to add a little definition to the lash line. Because this is a more grungy day-to-night look, you don’t need to worry about being too careful! Think party girl who’s out from dusk until dawn (even if the reality is you’re out from dawn until dusk…)